The liberalization of the world trade, and the fact that the rice consumers in the industrialized countries are more and more demanding rice to be not only economical but also healthy, tasty, safe, and sound in respect to human welfare and the environment, are changing so far quantity-oriented rice processing, guaranteeing the nutrient supply for a nation, into an international quality-oriented food market. The competitiveness of food production will soon be more dependent on the reliability of the safety and the quality of the food and acceptability of the production procedures than on quantity and price.